When dormant, the LED backlit display is in a default advertisement mode.  Advertisements are displayed 24 hours a day 7 days a week.  When the infrared sensors are activated, the display advertisement turns off and is transformed into a mirror.  The customer is engaged in a unique experience they will not forget.  The level of interaction is phenomenal, your message will connect with high impact after interaction with Intelligent Dialogue. It’s all about the recall rate!